The changing face of car auctions – what to expect in 2019
With the increase in used car sales across the industry, remarketing specialists need to keep their buyers interested.
We’ve spoken to G3 Remarketing’s Sales and Marketing Director, Roger Evans, to discover how the auction industry has involved and what you can expect to come in 2019...
A comfortable experience with access to facilities
Have you ever experienced a cold and uninviting auction house with little amenities? 2019 is set to see remarketing specialists invest in their auction houses to provide you with a more comfortable environment to purchase. New and improved food outlets, as well as building renovations, are just a few subtle extras that will aid your buying experience in the future.
Moving into the digital age with Live Bidding
When buying a vehicle, you may prefer to see it in person. However, should you feel comfortable to bid online, advancements in technology means that you can purchase via Live Bidding from your dealership, the comfort of your sofa, or when you are out and about.
This popular method of choice to purchase vehicles provides you with high-quality audio commentary, 360 videos of vehicles and a seamless bidding approach. Ultimately it gives you the confidence that you are purchasing a quality vehicle from a source that you can trust.
Customer loyalty at the forefront
As much as we understand that technology is an important factor within the industry, the traditional buyer and vendor relationship cannot be ignored. When visiting an auction, an honest and transparent approach provides a service that supports your buying needs.
It’s paramount that customer loyalty is a core focus in 2019.
What will 2019 bring for dealers?
2019 is all about the development of new technologies to enhance your buying experience. It’s estimated that online purchasing will increase by more than 20% in 2019, meaning that remarketers are going to utilise their phone-based apps and websites to provide you with a better and more engaging experience. Look out for the introduction of interactive content, such as 360 videos and high-quality vehicle imagery to enhance your journey online.
One focus, for auctions and dealers alike, is the need to ensure they follow all the industry trends to pass any valuable insight and knowledge on to their customers.
What trends and insights will you pass onto your customers in 2019?